IGI recently debuted a holiday “Shop with Confidence” campaign. Unveiled on the famous NASDAQ billboard in Times Square, shoppers are encouraged to insist on IGI diamond & Jewelry grading reports when making holiday purchases.
10,000 IGI purchases per day
IGI North American President Avi Levy noted that, in 2020, an average of 10,000 pieces of IGI certified jewelry were purchased per day by consumers:
Despite the headwinds that this year delivered, we at the Institute are not only happy to see shoppers continue to make these sentimental purchases for their significant others, but that IGI provided consumers with confidence to make informed, trusted buying decisions.
Entries accepted until January 15
As part of this campaign, continuing into 2021, IGI will be giving away a $2,500 pair of natural or lab-grown diamond earrings – a choice consumers make when entering the giveaway.
Certified by the IGI, the studs will be provided to one lucky winner to proudly wear or share with a loved one, backed by the confidence from the industry-leading authority for certification and grading.
IGI CEO Roland Lorie commented on the impetus behind the promotion:
Since 1975, the Institute has been a reliable resource for consumers when purchasing fine jewelry and gemstones by providing them with confidence through trusted grading and evaluation measures. Notably, For the past 15 years, the Institute has furthered its dependability by offering lab-grown diamond education and certification to consumers – the first gemological institute to do so.
The giveaway is open to legal residents of the 50 United States and the District of Columbia who have reached the age of 18 by Dec 18, 2020. To enter the contest, simply go to www.igi.org/confident and submit your email address to enter.
Hint: We hope you will also take that opportunity to subscribe to the IGI GemBlog.