10 writers and editors from New York Magazine’s Strategist tested the eCommerce jewelry experience firsthand. The article's mission involved more than product quality. It was an exercise in consumer confidence.
For countless ages a steady stream of rough diamonds tumbled down the Orange and Vaal Rivers to the sea, washed there from inland volcanic pipes. Distributed far and wide along the coast by tidal activity, millions of carats now lie hidden beneath the territorial waters of Namibia.
When the Great Imperial Crown was made for the coronation of Catherine the Great in 1762 the court jewelers believed they were topping over 5,000 diamonds and pearls with an enormous 398 carat ruby. But it was never so. They had been fooled by a charming imposter.